The best tools and websites for inspecting a website’s SEO performance on Google

Here are some of the best tools and websites for inspecting a website’s SEO performance on Google:

1. Google Search Console

• Features: Direct insights from Google about your site’s performance, including indexing issues, search traffic, and keywords.
• Usage: Monitor your site’s search performance, find crawl errors, submit sitemaps, and track keyword rankings.

2. Google Analytics

• Features: Detailed traffic insights, user behavior, and conversion tracking.
• Usage: Analyze how users interact with your site, identify high-performing pages, and track the effectiveness of your SEO strategies.

3. Ahrefs

• Features: Comprehensive SEO analysis, including backlink profiles, keyword research, competitor analysis, and site audits.
• Usage: Use for backlink analysis, finding keyword opportunities, and tracking rankings.

4. SEMrush

• Features: All-in-one SEO tool offering site audits, keyword research, competitor analysis, and position tracking.
• Usage: Perform detailed site audits, explore keyword opportunities, and keep an eye on competitors’ SEO strategies.

5. Moz Pro

• Features: Offers keyword tracking, site audits, and link building tools.
• Usage: Analyze on-page SEO issues, track keyword performance, and research link-building opportunities.

6. Screaming Frog SEO Spider

• Features: Desktop-based crawler that identifies SEO issues such as broken links, duplicate content, and meta tag issues.
• Usage: Perform in-depth site audits and find technical SEO issues that could affect rankings.

7. Ubersuggest

• Features: Keyword research, content ideas, backlink analysis, and site audits.
• Usage: Get insights into keyword difficulty, site performance, and SEO health checks.

8. GTmetrix

• Features: Provides detailed insights into page speed and performance optimization.
• Usage: Identify factors slowing down your website and get actionable recommendations to improve loading speed, which impacts SEO.

9. PageSpeed Insights (by Google)

• Features: Analyzes the content of a web page, then generates suggestions to make that page faster.
• Usage: Improve your site’s load times, which is a significant factor in Google’s SEO ranking.

10. Yoast SEO (for WordPress)

• Features: On-page SEO analysis, readability checks, and optimization tips directly within WordPress.
• Usage: Optimize content, meta tags, and readability directly in the WordPress editor.

These tools offer various levels of insight and functionality, ranging from technical SEO audits to in-depth competitor analysis and keyword tracking. Combining a few of these will give you a well-rounded view of your website’s SEO performance.